Wellnuts

BRANDING | PACKAGING | ILLUSTRATION | ART DIRECTION

IDENTITY

Wellnuts is a brand that offers nuts of three different kinds, regular mix, which is a mix of cashews almonds and pistachios, dark chocolate covered almonds, and caramelized sea salted almonds and cashew nuts. My goal was to create a colorful and distinctive personality for the brand along with three different characters for each flavor in order to illustrate a family friendly feeling.