Starters

BRANDING | PACKAGING | ILLUSTRATION | BOOK DESIGN | ART DIRECTION

IDENTITY

In early childhood, children start to develop fine motor coordination skills that will eventually support their daily activities in life. Learning color in the early development of a child is a crucial step in their early lives, it has multiple benefits such encouraging self expression, creative stimulation, improving focus, and fine motor stimulation.

Starters is a brand that focuses on teaching children color in a fun and interactive way. The kit comes with a flap book, a dragon plushie, and washable markers for the plushie to draw on and then reuse. My goal was to make this brand fun to interact with and memorable for children to easily learn.